A Legacy 40 Years In The Making
Giorgio Piola’s career started as a bet between brothers. A friendly challenge to settle the debate as to who’s illustrations were strong enough to be published in the leading motorsport magazines of the era. Giorgio won, racing headfirst into a career analyzing the technical designs of Formula One machines and quickly taking pole position in an industry that didn’t exist before he proposed its creation.
"I glance at a car and the differences stick out, as if there's a magnet. Without knowing it, I was always training myself for my future profession."
What I also like in my work is that it's very psychological. Very often I found a new solution only from reading the behaviour of people.